A NEW KIND OF MANUFACTURING
Toyota Motor North America
The Challenge:
Unveil Toyota’s New Global Architecture at its Georgetown, Ky., plant, along with a $1.33 billion investment.
The Results:
On-site media attendance
12 media outlets on-site for media announcement from Cincinnati, Louisville, Ky., Lexington, Ky., Richmond, Ky., and Georgetown, Ky.
Dozens of local and regional earned media hits
85 clips on local/regional media, including:
Television coverage in Louisville, Lexington, Indianapolis, Cincinnati, Nashville, Birmingham, Memphis, Mobile, Knoxville, Dallas-Fort Worth, Lubbock, Texas, Evansville, Ind., Bowling Green, Ky., Paducah, Ky.
Radio coverage included Louisville, Lexington, Dallas-Fort Worth, Austin, Texas
Print coverage included Dallas Morning News, The (Louisville) Courier-Journal, Lexington Herald-Leader, Cincinnati Business Courier, The Tennessean (Nashville), The Commercial Appeal (Memphis), Louisville Business First, The Lane Report, Business Lexington
Social media buzz
Dozens of social media posts and reposts.